 |
my
favourite : Direct from DELL
At the age of twelve Michael Dell earned $2000 selling
stamps, and by the age of eighteen he was selling customized
PCs from his dorm room. He went on to found one of the most
successful computer businesses in the world, redefining the
industry with his direct model process and pioneering customer
support. Direct From Dell teaches you how to get to the front
of the pack and stay there. Michael Dell shares his perspectives
on: - Why, initially, it's better to have too little capital
rather than too much - How studying customers, not competition
will give you a greater competitive edge - Exploiting the
Internet - Dell sells an amazing $10 million-worth of systems
per day over www.dell.com - Why your people pose a greater
threat to your business than the competition - How to exploit
the competition's weakness by exposing its greatest strength
- How integrating vertically can make the difference between
surivival and collapse Revealing nothing less than a new model
for business in the information age, Direct from Dell is both
a success story and a manifesto for revolutionizing any industry.
|
